Beliade Consumer Partners, rooted in New York City and Nashville, Tennessee, is a private equity firm dedicated to investing in leading American health-forward consumer brands.

Beliade manages over $100 million in client assets. We specialize in backing early-stage, branded consumer companies that connect deeply with millennial audiences, blending innovation with a distinctly Americana vibe. Our portfolio reflects a passion for building iconic, high-growth brands that resonate with modern consumers. From better-for-you food and beverages to outdoor lifestyle and clean beauty, we focus on investing in the future of how people live, work, and play.